North Lakes  / SEO
SEO Technical Audit   northlakesplumbingqld.com.au

North Lakes Plumbing

SEO Technical Audit

3 issues · 13 warnings · 11 opportunities

Property
northlakesplumbingqld.com.au
Crawl date
19 August 2026
HTML pages
22 discovered
Indexable
16 pages

Crawl issues

Issues

01 · IndexationCritical

/services/ points to another domain

Canonical: allhomeservices.com.au/services/

1 pageWrong canonical
URL and fix

URL

https://northlakesplumbingqld.com.au/services/

Fix

Change the canonical to the same North Lakes Plumbing URL.

02 · CrawlabilityCritical

Broken URL is linked 10 times

/?page_id=213 returns 404.

10 linksGo to a 404 page
URL and fix

Broken URL

https://northlakesplumbingqld.com.au/?page_id=213

Fix

Replace all 10 links with the correct live page. Redirect this URL if it has external links.

03 · On-pageHigh

13 pages have no H1

Includes the homepage and main service pages.

81%of indexable pages affected
Pages and fix

Pages

Homepage, About, News, Contact, Testimonials, Hot Water Installation, Drain Unblocking, Hot Water Repairs, Gas Works, Emergency Plumbing, Drainage, Burst Pipes & Leaks and Plumbing Maintenance.

Fix

Add one H1 to each page. Use the main service or page topic.

04 · Internal linksHigh

Internal links go through redirects

Four old URLs are still used in site links.

4 URLsAt least 6 internal links
URLs and fix

Old links

  • www…/
  • www…/hot-water
  • www…/contact
  • www…/services

Fix

Update site links to the final non-www URLs. Keep the redirects in place.

05 · Search snippetsMedium

8 pages have no meta description

Google has to create the search snippet.

8 pagesMissing descriptions
Pages and fix

Pages

About, Drain Unblocking, Emergency Plumbing, Testimonials, Drainage and all 3 blog posts.

Fix

Add a unique meta description to each page.

06 · Search snippetsMedium

5 page titles are too wide

They may be cut off in Google results.

5 pagesTitles over 580 px
Pages and fix

Pages

Homepage, Gas Works, Contact, Burst Pipes & Leaks and the long “5 Things” article.

Fix

Shorten each title to under 580 px.

08 · Page sizeMedium

9 HTML pages are over 200 KB

Service-page HTML is between 235 KB and 365 KB.

9 pagesLarge HTML source
Pages and fix

Pages

Homepage, Hot Water Installation, Drain Unblocking, Hot Water Repairs, Gas Works, Emergency Plumbing, Drainage, Burst Pipes & Leaks and Plumbing Maintenance.

Fix

Remove unused page-builder markup, duplicated sections and unnecessary inline code.

09 · HeadingsMedium

9 pages repeat the same H2

The first two H2 headings are identical.

9 pagesDuplicate H2 headings
Pages and fix

Pages

About, News, Drain Unblocking, Hot Water Repairs, Gas Works, Testimonials, Drainage, Burst Pipes & Leaks and Plumbing Maintenance.

Fix

Remove the duplicate heading or rename it for the section below it.

10 · MetadataMedium

5 meta descriptions are too wide

They may be cut off in Google results.

5 pagesDescriptions over 985 px
Pages and fix

Pages

Homepage, Hot Water Installation, Gas Works, Contact and Burst Pipes & Leaks.

Fix

Shorten each description to under 985 px.

Page checks

Issues by page

16 pages shown
URLTitleWordsDepthResponseIssues

Commercial page map

8 low-competition service pages to build

Pages 1–4 are the first-month priority. The larger package builds all eight.

01
Low water pressure plumber BrisbaneNew service page · build first
10 searches/monthBroader topic: 1,000/month
The site already ranks for water-pressure topics. Google shows broad guides and only a few exact service pages.
02
Gas cooktop installation BrisbaneNew service page · build first
20 searches/monthBroader gas fitter topic: 260/month
The current gas page already appears for related searches. Results include a marketplace, retailer and video.
03
Blocked stormwater drain BrisbaneNew service page · build first
50 searches/monthBroader blocked-drain topic: 390/month
The site already covers drainage. Results include council, Facebook and generic pages instead of exact service pages.
04
Blocked toilet BrisbaneNew service page · build first
70 searches/monthUrgent local searches
Customers need a plumber now. Google shows smaller local businesses and broad emergency pages that can be beaten.
05
Hot water system price BrisbaneNew pricing page · build next
No exact figure reportedBroader hot-water topic: 480/month
The site already has hot-water relevance. Google’s results and related questions show clear price and replacement interest.
06
CCTV drain inspection BrisbaneNew diagnostic page · build next
10 searches/monthBroader camera topic: 20/month
The site already mentions CCTV drain equipment. Several results are informational rather than strong local service pages.
07
Gas leak detection BrisbaneNew urgent service page · build next
No exact figure reportedBroader gas fitter topic: 260/month
This urgent licensed service has strong enquiry intent. Build it with verified licensing, response details and real job proof.
08
Toilet repairs BrisbaneNew service page · build next
20 searches/monthRepair and replacement searches
The current maintenance service supports this page. Results mix directories, local pages and broad bathroom plumbing.

Figures are estimated monthly Google searches in Australia. “No exact figure reported” means the tool did not report a number; it does not mean zero searches.

Reverse silo

4 customer questions lead to 1 money page

Every article answers an exact question and links to the matching commercial page.

✓Builds topical authority
✓Builds internal links to the money page

Monthly packages

Choose the publishing pace

Each commercial page is supported by four customer-question articles.

Package 01

Core Growth

Build the four clearest commercial opportunities first.

4commercial pages
16customer-question articles
4complete reverse silos
Steady growthOne commercial page plus four articles for each service.

Package 02

Market Capture

Build all eight priority commercial opportunities in one month.

8commercial pages
32customer-question articles
8complete reverse silos
Faster growthTwice the service coverage using the same four-to-one structure.